Really think you’re a “transparent” dealership? Really think you’re creating experiences that are new, innovative, and frictionless for your customers than their previous experiences with you? We’ve all heard and read lately about so many dealers that are supposedly transparent, consumer focused, and frictionless. Yes
Last week I hosted a webinar with DealerOn (fantastic dealer website vendor by the way), it was titled 6 Steps to Creating a Frictionless Customer Experience, you can watch it here if you like. It was a high level introduction for automotive dealership personnel to
We all know that a higher quality score leads to better ad positions and lower Google Ad prices. But did you know there’s a hack that you can use to get to $0.0 CPC AND most importantly drive more quality leads to your dealership with
The Saga continues… The SEM Vendor heads to the Automotive SEM Vendor conference hosted by their overlord Search Engine Company… Day 1: Day 1: 10:05 am Day 1: 12:45 (lunch break) Day 1: 2:30pm … Day 1: 2:35 … Day 1: 2:40 … Day 1:
Here’s a story about two people who bought vehicles from the same dealership in the same week with different methods. Both of their stories will shed light on both the efficacy of search engine marketing, and the ruse called search engine marketing in automotive retail.