Here’s a story about two people who bought vehicles from the same dealership in the same week with different methods. Both of their stories will shed light on both the efficacy of search engine marketing, and the ruse called search engine marketing in automotive retail.
This article was originally posted on August 25th, on the Digital Dealer site. The 2% Rule is one of the most effective and profitable concepts that you can implement in your dealership today. It’s a rule that will help you win more sales and
At least not the way you think it does or that you’re being lead by your SEM vendor or E-Commerce director to believe that it does. For the past 4 years we have sold, managed, measured, conducted control group testing on mail, email, and SEM
Disclosure: the Honda Dealership in this case study – Rick Case Honda, Davie, FL is our client. Over the last couple of years we’ve had the opportunity to see strong leadership, sales planning, and technology implemented effectively at their dealership. We felt a little bit
Today every dealer wants to sell more cars and spend less money, that’s obvious. What isn’t so obvious is the where and how to do it. That’s the goal of this calculator, to help you see a simple, logical path to selling more cars and spending