Here’s your OWN proof that you can sell more and spend less with the 2% Rule.

Before you use the calculator, here’s the rule: Any 2% increase in conversion rate of engaged visitors sells more cars than any 20% increase in quality website traffic.

Enter your dealership's numbers for each field below:

Unique Monthly Visitors
Highly Engaged Shoppers (20% Avg)
Cost per Click (CPC)
PureInfluencer Leads (25% Avg)
%
PPC Budget
Conversion Tool Budget
$
Website Conversion Rate
Estimated New Traffic
Advantage
Current Leads
PureInfluencer Leads
%
Current Lead to Sale
%
PureInfluencer Lead to Sale
%
Current Units Sold
PureInfluencer Units Sold
%
Current Cost per Unit Sold
$
PureInfluencer Cost per Unit Sold
$
%

Enter your dealership's numbers for each field below:

Without PureInfluencer

With PureInfluencer

Unique Monthly Visitors
Highly Engaged Shoppers (20%)
Website Conversion Rate
Website Leads
Unconverted Engaged Opportunities
Conversion Solution (2% rule)Any 2% increase in conversion rate of engaged visitors sells more cars than any 20% increase in quality website traffic.
Total Leads per Month
Your Website Lead to Sale Rate
Leads to Sale (10%)
Avg. Gross per Unit Sold
Total Gross
$
$